The Mills Fabrica Marketing Manager (London)
Posted on: 17 January 2024
THE MILLS FABRICA
Company Overview
The Mills Fabrica is a collaborative platform for accelerating sustainability-focused tech innovations in the techstyle and agrifood sectors. Its venture capital fund, business incubator, impact retail store Fabrica X, and spaces across Hong Kong and London support innovations from different growth stages.
Grown out of Hong Kong’s Nan Fung Group’s textile legacy, The Mills Fabrica, through its capital, connections, and expertise, is on a mission to bring together innovators, entrepreneurs, and corporates to create positive environmental and social impact for generations.
Job openings
- Marketing Manager (HK)
- Community Ambassador (HK)
- Lab & Program Management - Assistant Manager / Associate (HK)
- Sustainability Executive (HK)
- Curatorial Executive / Assistant (HK – Fabrica X Store)
- Marketing Associate (HK)
- Innovation Gallery & Store Manager (London)
- Marketing Internship (HK - Fabrica X Store)
- Lab Intern (HK)
- Digital Marketing Associate / Executive (HK)
- Store Assistant – Fabrica X Store (Part Time / Full Time) (HK)
Position Overview: The Mills Fabrica (London) is seeking a Marketing Manager to lead the London team’s marketing efforts, including developing and implementing marketing strategies, initiatives and campaigns and enhancing brand visibility.
Responsibilities:
- Develop and Implement Marketing Strategies
- Create marketing strategies aligned with business objectives to drive brand awareness for our coworking space, Fabrica X (innovation gallery and concept store), events and partnerships
- Work across the different teams (Membership, Fabrica X, Partnerships, Events) to devise marketing campaigns to attract new members, customers/clients and partners
- Content Creation
- Manage and create content across our social media platforms (LinkedIn and Instagram) and website
- Prepare and update marketing materials to support cross-team promotional needs.
- Digital Marketing
- Enhance digital presence and footprint
- Oversee digital marketing efforts, including SEO, SEM, and social media advertising
- Analyze performance metrics and optimize campaigns to maximize ROI
- PR
- Work closely with PR agency to enhance our brand presence, ensuring cohesive brand messaging across all platforms
- Assist with the preparation and distribution of press releases, handling media enquiries and coordinating media events and interviews.
- Reporting and Analytics
- Monitor and analyze key performance indicators to measure the success of marketing initiatives
- Provide regular reports and insights to leadership, recommending adjustments as needed
Qualifications:
- Minimum of four years relevant marketing experience with proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Experience in graphic design tools (Adobe Photoshop or Adobe Illustrator)
- Good understanding of both online and offline marketing, social media and emerging marketing channels
- Strong project management skills and attention to detail
- Ability to multitask, think creatively and support colleagues
- Established contacts in media preferable
- Passionate about sustainability and innovation