With an aim to inspire consumers the concept of sustainable consumption from multiple perspectives, and to reverse our habit of fast-paced consumerism, “Plastic Circularity: Trash to Treasure Pop Up” offered innovative products, mini exhibitions and experiential workshops spanning across three key areas: Sustainable Retail, Education, and Experiential Discoveries.
Focusing on ocean plastic waste and plastic recycling, Fabrica X featured a selection of trailblazing sustainable brands, which advocate for the use of recycled waste or ocean plastics as a source of raw material to create a variety of forever pieces in the wardrobe.
In addition to showcasing conscious lifestyle products, Fabrica X also partnered with The Ocean Material Group to host several Ocean Material Recycling Workshops and a mini exhibition. All plastic wastes used in the workshop series were collected locally - from HSBC Clean Waterways Program's solar-powered boats and The Mills' shopping mall, which were then sent to New Life Plastics to be processed into flakes. During which, participants experienced the fun in making everyday products from rulers to coasters, using small-scale recycling machines.
Fabrica X hopes that our Impact Retail strategy can instill a mindset change in our workshop participants through an experiential, educational and sustainable retail model. Surveys were conducted to find out participants’ understanding and acceptance in different knowledge areas (19% survey uptake):
participants became more aware of the issue of plastic pollution for the marine ecosystem, human health, and ways of tackling these issues from an individual capacity
After understanding the context of ocean plastic pollution in the world and for Hong Kong, participants showed a higher willingness to practice sustainable habits like reduce, reuse, and recycle.
Participant understands that although plastic is environmentally damaging, it has its usefulness especially when used in a circular manner. As such, participants are more willing to not only recycle but activity consider buying items that’s made in a circular way, such as items made from recycled polyester.
It is equally important for Fabrica X to introduce the attitude, values and mindset change that’s needed to reduce the unnecessary consumption of plastics. And through our workshops, participants have shown a higher intention to reduce and reuse where possible.
In the long run, Fabrica X aims to catalyze a mindset change where an individual’s value and attitude can lead to the intention to adopt a more sustainable lifestyle, through our educational exhibition, experiential/hands-on workshops, and exposure to sustainable retail brands.
Stay tuned to our upcoming campaign on Biomaterials in January 2023.