Provenance technology helps brands unlock this information to drive brand value. Their aim is that one day every great product will come with Provenance: accessible, trustworthy information about origin, journey and impact.

Transparency Framework includes:
1. Share proof with your customers
– Each claim requires a minimum level of evidence so that it is credible.
– Prove impact with data from your supply chain, recorded on the blockchain.

2. Third-party proof
– Display third-party proof with interactive verification badges.
– Unlock value by educating customers on certifications and the work you’ve done to meet the required criteria.