It all started when Viggo was born. His uncle Ryan bought him a garment, but by the time it arrived, Viggo was too big! This served as a signal: childrenswear today fails to recognise the dynamic and rapidly changing bodies of Earth’s LittleHumans. Having engineered origami panels for outer space satellites, Ryan began working on clothes that grow with Viggo.

With each garment growing up to 7 sizes, the innovative design takes a holistic approach to reducing water & carbon emissions while ensuring ethical production. Petit Pli’s patent-accepted design has gone on to win multiple awards including the UK James Dyson, the Red Dot Design & the Dezeen Awards.