TECHSTYLE / CIRCULAR PLATFORMS
SMARTZER
Founding Year
2012
Headquarter
United Kingdom
Business Stage
Commercial

A platform that makes videos interactive and shoppable by adding an overlay with clickable hotspots. Viewers can click on anything in a video to see more information or links to shop. The interaction data is used to understand video performance and to inform creative decisions for future video campaigns. Smartzer’s clients include COS, Harvey Nichols, Swarovski and Jimmy Choo.

 

Key Milestones

  • 2019: Raised Seed investment
  • 2021: Named Top English Advertising Startups by Best Startup
  • 2021: Named one of the country’s top scaleup companies by the tech group ‘Silicon Valley Comes to the UK’ (SVC2UK)