ADAY, a direct-to-consumer brand leveraging functional fabrics to design better essentials – so you can work, travel and do more with less.

Key Milestones

• 2020: Raised $8.5M USD Series A led by Downing Ventures and H&M
• 2021: Received an honorable mention in the Fast Company’s Innovation by Design Awards 2021 for its Outfit Repeater Challenge in the Retail Innovation Category