Unlike the ‘take-make-waste’ linear consumption model, circularity encourages both producers and consumers to co-create a regenerative system that maximises the value and life span of products to eliminate waste and pollution in the first place.
The United Nations found that garment manufacturing accounts for 10% of global carbon emissions, urging the industry to innovate manufacturing processes over the years. By using renewable energy and sustainable fabrics, denim factories can save up to 53% electricity, 88% of chemicals and 99% water, enabling the industry to be eco-friendly and resource-effective at the same time.
Circularity also creates great value for the economy. PlasticsEurope reported that over 9 million tons of plastic were converted into new materials in 2019, creating 700,000 new job positions every year in response to the growing market. Meanwhile, given the increasing awareness toward sustainable fashion, the second-hand clothing market is expected to be valued at 64 billion USD in 2024. In addition, recycling and reusing keeps materials circulating in the market, allowing the industry to secure sufficient supply and build up resilience to brace for future crises.
However, achieving circularity must be a collaborative effort — from raw materials and product design to recycling post-consumer waste — it requires concerted efforts from all supply chain players. In the next few pages, we will introduce startups in different fields that embrace circularity with their cutting-edge solutions and business models.