10:00
Welcome Coffee | Showcase Start
10:30
Denim Culture & Community
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Denim has its roots dating far back in time to the indigo dying traditions of the Far East, the 16th century European weavers and the 5-pocket jean, which was invented almost 150 years ago in America. Levi Strauss and Jacob Davis obtained a US patent on the process of putting rivets on men's work pants made of a sturdy cotton fabric created in the late 17th century, in Nimes, France, giving birth to the first modern denim, which has since then become one of the most iconic garments ever worn around the world. Originally designed as a durable uniform for heavy duty workers, denim jeans have become an industry in itself, but also a cultural currency, defining the lifestyle of specific communities across the globe. What are the traits and trends of these international denim tribes and how to engage with them?
- Jenny Chan - Senior Director, Product Design and Development, Lee, Kontoor Brands
- Penter Yip - Director, Mango Leung - Senior Editor, Fashionary
- David Tring - Denim Head, The Magic of Denim Consultancy (Moderator)
11:15
Sustainable Finance & Regulations
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Sustainability has evolved from a "nice to have" conversation to becoming a fashion industry emergency. On the back of Covid reset, what actions should be taken to create a more resilient and sustainable world going forward? Are there any benefits or better ways to take that route?
12:00
Lunch Break | Showcase resume at 13:30
14:00
Keynote: The Spirit of Denim
Denim has always gone hand in hand with lifestyle, both from a practical point of view and as a cultural and social signifier. It gives us a sense of identity and inspires passion unlike any other fashion category, so when new denim trends shake things up, the impact can be significant.
Denim had a tough time during the pandemic as consumers moved to sweatpants. Many worried about how the category would recover, but now it’s back and projected to be worth $88.1bn globally by 2030 according to Allied Market Research.
The denim industry of today looks very different from the one we knew before the pandemic. WGSN presents a comprehensive look at the industry landscape and highlights the changes that lie ahead. With sustainability as our compass, we dive into the youth drivers that are impacting denim, as well as data-powered fit analysis, industry innovations, and trends in fabric, wash and finish.
- Anupreet Bhui - Head of Denim, WGSN
14:45
Circularity in Design
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As the Ellen MacArthur Foundation points outs in one of their reports “A New Textiles Economy”, it is important to break out from the current linear production system of “take, make, dispose” and rethink the entire system and design for circularity. What are the benefits and fundamentals of circular design? How can we adopt such concept in the denim industry?
- Maximilian Berleb - VP Global Supply Chain of Calvin Klein Asia, PVH
- Annika Visser - Brand Lead, Unspun
- Michael Kampe - Professor and Creative Director, Michael Kampe
- David Tring - Denim Head, The Magic of Denim Consultancy (Moderator)
15:30
Coffee Break
16:15
Digital Denim
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As we transit into Web 3 world, what does digitalization mean for the denim world? What are the existing implementation and inspiring use case scenarios?
17:15
Networking Cocktail