WHAT IS THE MISSION OF RE:NEWCELL?
re:newcell has developed cutting-edge technology for recycling used cotton and other cellulosic fibers, The process converts textile waste such as used jeans and worn t-shirts into biodegradable Circulose® dissolving pulp, which is then used to produce new high-quality textile fibers at an industrial scale. With re:newcell's unique patented technology, the fashion industry can reduce CO2 emissions, water, chemical, land consumption, and greatly extend the use of earth's resources. re:newcell will Launch Circulose® as a retail product in early 2020 in collaboration with a number of selected brands.
HOW DOES RE:NEWCELL REDUCE THE ENVIRONMENTAL FOOTPRINT OF THE FASHION INDUSTRY?
The global population is growing and becoming increasingly affluent. As the balance of the world economy shifts and more people move into the middle-class, we are spending more on clothes and replacing them at an even faster rate. The waste, precious cellulose from cotton and wood, mostly ends up in landfill or is burned. Due to the lack of water and land, cotton production cannot cater to the ever-increasing demand for cellulose fibers, and the competition for timber resources between different industries is also becoming more intense. At its current state, fashion is an industry that is not sustainable, and its damage to the climate and environment must be reduced. How do we achieve this goal on a large scale? We believed that there has to be a way to harvest the cellulose in the textile waste that isn't used today and turn it back into the textiles that consumers need. So we founded re:newcell to close the loop and make fashion sustainable.
WHY ARE INNOVATIVE MATERIAL SO IMPORTANT?
Our approach to extracting and refining materials is the key to saving humanity and achieving long-term prosperity. In a fossil-free and environmentally sustainable future, everything we eat, burn, build and wear will have to be made from materials grown above ground at a scale that supports a global population of 9-10 billion people. This will be impossible if we don't find new ways of extending the life of materials already harvested from the Earth. Innovative materials will change our production model from a linear consumption to circular economy model.
WHAT IS THE BIGGEST CHALLENGE THAT RE:NEWCELL IS NOW FACING?
The biggest challenge is probably to attract the volume of capital needed to achieve impact at the scale that we're going for. People like tech companies because they're asset-light and don't need that much money to get going. But we don't want to be just another little niche player in the sustainable materials world, there are already plenty out there that are doing great work. We want to build industrial-scale recycling plants all over the world as quickly as possible, and do what the paper industry has done - go from 0% to 58% recycled content production in about 30 years. For that to happen, we need investors with financial stamina and clear vision.