“We want to go beyond Hong Kong and London,” The Mills Fabrica’s GM
In the fast-paced world of fashion, where trends come and go, one timeless wardrobe staple continues to capture the hearts of consumers: denim. But behind the classic appeal of denim lies a hidden environmental cost that the industry can no longer ignore.
Fabrica X, the impact retail store operated by The Mills Fabrica, has a new campaign, 'Denim Futures, which aims to shed light on the future of sustainable denim and revolutionise the way people think about their favourite pair of jeans.
Denim production has long been associated with staggering environmental impacts, from water depletion to carbon emissions. Each pair of jeans consumes a staggering 3,781 litres of water and emits 33.4 kilograms of carbon dioxide equivalent.
However, Fabrica X, situated in the heart of Hong Kong, is set to change the narrative.
At the forefront of this denim revolution is Cintia Nunes, general manager and head of Asia at The Mills Fabrica. She emphasised the significance of denim in the techstyle industry and its impact on the environment.