Levi Strauss & Co. invented the iconic Levi’s 501® jeans in 1873, leading globally as a classic American denim brand and has broken cultural boundaries with recent celebrations of its 150th anniversary. Levi’s® has embraced circularity by integrating new innovative and sustainable styles unique to each generation. WellThread® – Levi’s® most sustainable collection lessens the impact on earth at every step, from design to production process, from using Water < Less® finishing methods to processes for greater circularity and recyclability.