ZUCZUG founded naze naze studio in 2020, but its history goes back to the Dulong Project in 2015. By working with local female weavers from the Dulong River Valley on the China-Myanmar border, naze naze aims to connect urban lifestyles with traditional craftsmanship, blend long-established techniques with contemporary tastes, and build mutual understanding between individuals through textile goods made of soft sheep wool and cotton. This spirit of collaboration is also manifested in naze naze’s logo, which means ‘connection’ in sign language. Since its launch, all profits have been reinvested in local communities and the studio’s sustainable growth.