COLORIFIX
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COLORIFIX

Colorifix can source and replicate true colours from nature.
Via DNA sequencing, they work out what encodes the instructions to make a pigment. Then translate that message into engineered microorganisms, which they use both to grow and transfer the colour onto the fabrics. It stops toxic chemicals from entering the clean water.
Borrowing from the earth but not using any resources.
100% reduction in dye production greenhouse gas emissions.