业内首份报告 为投资者和创新者
揭示庞大且有利可图的机遇
白地市场分析（white space analysis）显示新兴物料的增长和盈利能力正紧贴替代蛋白
（2021年11月4日）The Material Innovation Initiative (MII) 是一家来自物料业的非牟利智库。他们联同可持续农业粮食、纺织和时装创新行业的投资基金和生态系统建立者南丰作坊，发表了一份关於物料行业的分析报告，详述不含动物成分的可持续皮革、羽绒、羊毛、丝绸、皮草和稀有皮革的「白地市场」机遇（white space opportunities）。
MII的科学总裁Sydney Gladman博士指：「我们的目标是展示在这个新兴行业中未被充分采用、而又拥有的巨大影响力的科研成果。这些『白地』并非集中在单一产品和市场上，它们将在整个新兴物料行业内、外产生涟漪效应。」
南丰作坊留意到新兴物料行业一如十年前的替代蛋白行业，充满著未被开发的机遇。创新者和投资者正伺机物色像Beyond Meat 和Impossible Foods般具颠覆性创新的新兴物料公司，期待在日後市值过亿时收割丰厚的成果。
南丰作坊研究团队的Angus Tsang说：「我们很高兴有机会与Material Innovation Initiative联手探讨新兴物料行业内未被开发的潜力。消费者对可持续发展不断提升的关注推动了新兴物料行业的发展；为了保持著这股动力，现在是时候向更广泛的群体介绍物料创新。」
MII的共同创办人Nicole Rawling 和Stephanie Downs都是来自替代蛋白领域的专家。Nicole Rawling补充说：「我和Stephanie都见證过这种行业转变。对我们而言，今天物料行业的发展可说是似曾相识。」
MII和南丰作坊在这份分析报告中，定义「白地」（white spaces）为在促进专注研发的工作，及创造新兴科技和公司以满足新兴生态系统中未被满足的需求方面拥有关键机遇的领域。
最显著的白地市场都是皮革以外的物料：由於业内大约叁分之二的公司都在生产新兴皮革，令丝绸、羊毛、羽绒、皮草和野生皮革的创新成果受到局限。但这也为一些物料 —— 特别是皮草和丝绸 —— 提供了许多有利可图的机遇。
其他白地市场包括：
- 可持续原材料和添加剂（白地市场2、3、4）
- 多功能产品寿命结束策略（白地市场5）
- 在研发过程中贯彻由下而上的物料设计方式（白地市场6）
- 生物科技流程中的常见挑战（白地市场7）
根据联合国的资料，工业化畜牧业是导致当今多个严峻问题的主因，包括：气候改变、生物多样化流失、环境退化、空气和水污染、过度浪费、公共健康危机及虐待动物。另外，至少叁分之二的品牌的可持续策略都跟其原材料选择有关，可见品牌需要替代品取代现在市面上的动物物料，以帮助他们达至可持续目标。
现在机遇处处，新兴服装品牌Pangaia的创新总裁Amanda Parkes博士简明扼要：「我们需要大部分人把事情做得更好，而非只有一小撮人把事情做到完美。」
这份白地市场报告，为矢志改善大众利益而立臻完美的创新者、投资者、品牌、初创企业、科学家和工程师提供了一份路线图。
请按此下载完整报告。
媒体欲询，请联络：
南丰作坊
周雅淇｜研究分析及投资
jenna.chow@themillsfabrica.com
About The Mills Fabrica
The Mills Fabrica is an open platform for technology and lifestyle (“Techstyle”) innovations in industries like apparel/ textiles and ag/ food. The Mills Fabrica consists of an incubator, VC fund and an innovation space/ lab/ store. Fabrica’s mission is to invest in and support companies who will accelerate the transition into a more sustainable future through innovation and to become a “go-to” platform for Techstyle innovation. For additional information, please visit http://www.themillsfabrica.com.
About Material Innovation Initiative
At MII, we envision a world where the materials we interact with every day, from our shoes to our car seats, are produced in a way that allows animals, the planet, and future generations to thrive. We aren’t the only ones. Consumers and companies alike are searching for sustainable solutions that are functional, fashionable, and cost-effective, but today’s options are few and far between.
Markets and technology have the power to drive deep industry change, from raw material selection to the runway. When next-gen materials can compete with the outmoded and polluting materials of today on price and performance, we will see a dramatic shift in the status quo toward a more sustainable future. In this future, the sustainable option will be the default option.
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