由於合成生物初創公司需要更長的發展週期和更多發展資金，導致失敗率傾向比其他科技初創公司為高。為此，南豐作坊和Bolt Threads很高興發佈《Techstyle初創公司合成生物科技手冊 — 創業家實用指南》，探索在食品和時裝行業中，商品化合成生物創新的每個環節。此外，本報告也會介紹合成生物創新者在業務增長期間遇到的種種挑戰。
表一：合成生物公司創辦人的5大關鍵因素
由策略到增長：創辦公司的每一步
一家初創公司的成功和增長，備受到成立早期的決策影響。因此，公司需要定下長期的價值和願景，而隨著公司擴張，初創公司創辦人也該準備好靈活發展，適時評估和調整業務重點。
由實驗室過渡到工廠
即使有正確的定位和設定，不少初創公司仍然失敗 —— 全因他們傾向對未準備好的產品過分投入。為了減低擴張過程中的風險和損失，初創公司在擴大生產規模前，應該以務實、中小規模的形式發佈產品或推行試點計劃，以進行概念實證和掌握消費者的認可。
借助多種行銷策略滲透市場
當您的公司成功擴張後，下一個難題便是如何銷售產品，以及建立持續的收入增長渠道。哪一個品牌策略最適合您的品牌？初創公司如何吸引客人？又如何得到其他供應鏈中的策略夥伴和平台的青睞？我們參考了IMPOSSIBLE Foods、Perfect Day、Beyond Meat和Bolt Threads等多個品牌，看看他們如何透過多種有效的走向市場策略接觸更廣的顧客群，當中包括：D2C（直接對消費者）、B2B2C（品牌合作）、 B2B（企業對企業）、以及實體和數碼市場渠道。
表二：走進市場策略（資料來源：Forbes和南豐作坊分析）
募資有助初創公司成功退場
能夠確保新的募資輪是初創公司的轉捩點。公司在不同的募資階段，生產能力會有怎樣的變化？初創公司創辦人如何制定長期退場計劃？在這一部分，我們會從典型的募資方式出發，對比合成生物初創公司的三種主要退場策略。此外，我們會介紹有助創辦人渡過募資旅程的趨勢和實用技巧。
表三：合成生物初創公司募資旅程（資料來源：Bolt Threads、Crunchbase和南豐作坊分析）
建立更好的合成生物生態環境
由於合成生物科技的生態環境不斷增長，促使合成生物初創公司的數量在過去五年顯著上升，也幫助不少初創公司的發展。我們為您介紹帶動這個趨勢發展的主要推動者：
- 除了提供資金，初創公司培育計劃和投資者提供寶貴的行業網絡和支援，全程指導初創公司發展事業；
- 政府和發展平台提供零股權貸款和一系列配套服務（如：合成生物實驗室、生物反應器和合約生產商），以推動商品化的過程；
- 提供合成生物相關課程和學位的教育機構，以及多家研發實驗室在社區內積極創造人才和技術管道；
- SynbioBeta和Biofabricate等合成生物生態環境建設者，透過各種活動和平台促進合成生物持份者之間的知識交流和聯繫
表四：合成生物生態環境主要推動者（資料來源：南豐作坊分析）
邁向合成生物的未來
過去幾年，合成生物範疇發展迅速，並衍生出多家令人振奮的公司。我們希望這本手冊能夠為您提供實用資訊，帶領techstyle合成生物初創公司創辦人擴張其技術和公司規模，造就整個行業的發展。
如果您想了解更多詳情，請下載《Techstyle初創公司合成生物科技手冊 ——創業家實用指南》。
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