由於合成生物初创公司需要更长的发展週期和更多发展资金，导致失败率倾向比其他科技初创公司为高。为此，南丰作坊和Bolt Threads很高兴发佈《Techstyle初创公司合成生物科技手册 — 创业家实用指南》，探索在食品和时装行业中，商品化合成生物创新的每个环节。此外，本报告也会介绍合成生物创新者在业务增长期间遇到的种种挑战。
表一：合成生物公司创办人的5大关键因素
由策略到增长：创办公司的每一步
一家初创公司的成功和增长，备受到成立早期的决策影响。因此，公司需要定下长期的价值和愿景，而随著公司扩张，初创公司创办人也该準备好灵活发展，适时评估和调整业务重点。
由实验室过渡到工厂
即使有正确的定位和设定，不少初创公司仍然失败 —— 全因他们倾向对未準备好的产品过分投入。为了减低扩张过程中的风险和损失，初创公司在扩大生产规模前，应该以务实、中小规模的形式发佈产品或推行试点计划，以进行概念实證和掌握消费者的认可。
借助多种行销策略渗透市场
当您的公司成功扩张後，下一个难题便是如何销售产品，以及建立持续的收入增长渠道。哪一个品牌策略最适合您的品牌？初创公司如何吸引客人？又如何得到其他供应链中的策略夥伴和平台的青睐？我们参考了IMPOSSIBLE Foods、Perfect Day、Beyond Meat和Bolt Threads等多个品牌，看看他们如何透过多种有效的走向市场策略接触更广的顾客群，当中包括：D2C（直接对消费者）、B2B2C（品牌合作）、 B2B（企业对企业）、以及实体和数码市场渠道。
表二：走进市场策略（资料来源：Forbes和南丰作坊分析）
募资有助初创公司成功退场
能够确保新的募资轮是初创公司的转捩点。公司在不同的募资阶段，生产能力会有怎样的变化？初创公司创办人如何制定长期退场计划？在这一部分，我们会从典型的募资方式出发，对比合成生物初创公司的叁种主要退场策略。此外，我们会介绍有助创办人渡过募资旅程的趋势和实用技巧。
表叁：合成生物初创公司募资旅程（资料来源：Bolt Threads、Crunchbase和南丰作坊分析）
建立更好的合成生物生态环境
由於合成生物科技的生态环境不断增长，促使合成生物初创公司的数量在过去五年显著上升，也帮助不少初创公司的发展。我们为您介绍带动这个趋势发展的主要推动者：
- 除了提供资金，初创公司培育计划和投资者提供宝贵的行业网络和支援，全程指导初创公司发展事业；
- 政府和发展平台提供零股权贷款和一系列配套服务（如：合成生物实验室、生物反应器和合约生产商），以推动商品化的过程；
- 提供合成生物相关课程和学位的教育机构，以及多家研发实验室在社区内积极创造人才和技术管道；
- SynbioBeta和Biofabricate等合成生物生态环境建设者，透过各种活动和平台促进合成生物持份者之间的知识交流和联繫
表四：合成生物生态环境主要推动者（资料来源：南丰作坊分析）
迈向合成生物的未来
过去几年，合成生物範畴发展迅速，并衍生出多家令人振奋的公司。我们希望这本手册能够为您提供实用资讯，带领techstyle合成生物初创公司创办人扩张其技术和公司规模，造就整个行业的发展。
如果您想了解更多详情，请下载《Techstyle初创公司合成生物科技手册 ——创业家实用指南》。
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