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由於合成生物初創公司需要更長的發展週期和更多發展資金,導致失敗率傾向比其他科技初創公司為高。為此,南豐作坊和Bolt Threads很高興發佈《Techstyle初創公司合成生物科技手冊 — 創業家實用指南》,探索在食品和時裝行業中,商品化合成生物創新的每個環節。此外,本報告也會介紹合成生物創新者在業務增長期間遇到的種種挑戰。

表一:合成生物公司創辦人的5大關鍵因素

 

由策略到增長:創辦公司的每一步

一家初創公司的成功和增長,備受到成立早期的決策影響。因此,公司需要定下長期的價值和願景,而隨著公司擴張,初創公司創辦人也該準備好靈活發展,適時評估和調整業務重點。

 

由實驗室過渡到工廠

即使有正確的定位和設定,不少初創公司仍然失敗 —— 全因他們傾向對未準備好的產品過分投入。為了減低擴張過程中的風險和損失,初創公司在擴大生產規模前,應該以務實、中小規模的形式發佈產品或推行試點計劃,以進行概念實證和掌握消費者的認可。

 

借助多種行銷策略滲透市場

當您的公司成功擴張後,下一個難題便是如何銷售產品,以及建立持續的收入增長渠道。哪一個品牌策略最適合您的品牌?初創公司如何吸引客人?又如何得到其他供應鏈中的策略夥伴和平台的青睞?我們參考了IMPOSSIBLE Foods、Perfect Day、Beyond Meat和Bolt Threads等多個品牌,看看他們如何透過多種有效的走向市場策略接觸更廣的顧客群,當中包括:D2C(直接對消費者)、B2B2C(品牌合作)、 B2B(企業對企業)、以及實體和數碼市場渠道。

 

表二:走進市場策略(資料來源:Forbes和南豐作坊分析)

 

募資有助初創公司成功退場

能夠確保新的募資輪是初創公司的轉捩點。公司在不同的募資階段,生產能力會有怎樣的變化?初創公司創辦人如何制定長期退場計劃?在這一部分,我們會從典型的募資方式出發,對比合成生物初創公司的三種主要退場策略。此外,我們會介紹有助創辦人渡過募資旅程的趨勢和實用技巧。

 

表三:合成生物初創公司募資旅程(資料來源:Bolt Threads、Crunchbase和南豐作坊分析)

 

建立更好的合成生物生態環境

由於合成生物科技的生態環境不斷增長,促使合成生物初創公司的數量在過去五年顯著上升,也幫助不少初創公司的發展。我們為您介紹帶動這個趨勢發展的主要推動者:

  • 除了提供資金,初創公司培育計劃和投資者提供寶貴的行業網絡和支援,全程指導初創公司發展事業;
  • 政府和發展平台提供零股權貸款和一系列配套服務(如:合成生物實驗室、生物反應器和合約生產商),以推動商品化的過程;
  • 提供合成生物相關課程和學位的教育機構,以及多家研發實驗室在社區內積極創造人才和技術管道;
  • SynbioBeta和Biofabricate等合成生物生態環境建設者,透過各種活動和平台促進合成生物持份者之間的知識交流和聯繫

 

表四:合成生物生態環境主要推動者(資料來源:南豐作坊分析)

 

邁向合成生物的未來

過去幾年,合成生物範疇發展迅速,並衍生出多家令人振奮的公司。我們希望這本手冊能夠為您提供實用資訊,帶領techstyle合成生物初創公司創辦人擴張其技術和公司規模,造就整個行業的發展。

 

如果您想了解更多詳情,請下載《Techstyle初創公司合成生物科技手冊 ——創業家實用指南》。

 

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