Posted on: 08 September 2022

Company Overview

Aday is a direct-to-consumer brand with the aim to lift the standard for clothing through clever design. Every ADAY garment is innovative in design and made with functional fabrics that last. Sustainability is prioritised through every step of the product life cycle. Consumers are encouraged to buy fewer high-quality pieces that can be worn on repeat. We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding.  

We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).

Job openings


Aday is hiring for an experienced Merchandiser to drive an A+ product strategy that will grow our top line and bottom line. You will be responsible for managing our line plans and projections to maximize product success and ensure we have the right product at the right quantities and the right price at the right time.

You will drive product strategy to deliver an A+ product at the right time. You will lead strategic forecasts for new collections, repeats, colors and new categories. You will own line and range planning to deliver a balanced range for our DTC and wholesale. You will own the product budget and decide on style depth, positioning, color, pricing and delivery flow. You will manage our line projections in close collaboration with our Finance Lead. You will manage and support the various stakeholders to deliver on our calendar working backwards from a delivery flow point of view. You will report to Aday’s co-founder and own key mission-critical business KPIs. You will work in close collaboration with Production and Design. You will facilitate regular communication with Marketing, Brand, Web and the rest of the team to get inputs and collaborate on the product plan as well as communicate and problem solve together in a fast-changing environment.

You will constantly push yourself and the team to do better: better merchandising KPIs, better product, better collaboration, better processes and better ideas! 🙂

Your areas of responsibility include:

  • Line planning: deliver a balanced range for our brand (direct-to-consumer and wholesale).
  • Drive seasonal product strategy meetings to kick off seasonal critical path, creative and design.
  • Strategic and budget planning: style count, depth, pricing, colour and delivery flow. Lead sign-off meetings with co-founder / key stakeholders.
  • Manage line projections on alway-on styles to manage product lifecycles and seasonality and minimise out-of-stocks.
  • Weekly reporting on product performance including best and worst sellers. Improving the weekly reports and analysis.
  • Make regular ad-hoc strategic recommendations to the business to potentialize sales based on latest performance and ad-hoc analysis (always-on, repeat buys, colors etc).
  • Seasonal tear downs.
  • Share product strategy with key stakeholders in Marketing, Web and other relevant teams and incorporate feedback into buys (e.g. high confidence in certain styles).
  • Collaborate with Marketing and Web on an ongoing basis to understand what’s selling and why, “trends” we may be seeing, as well as acquisition ads potential our marketing team is anticipating.
  • Manage markdowns in collaboration with cross-functional teams.
  • In collaboration with Finance, manage key KPI’s including gross margins, weeks cover, markdown % and terminal stock. 
  • Perform pricing analysis and suggest clever pricing strategies.
  • In collaboration with the Wholesale Coordinator, set up our wholesale channel including product selections, sample process, stock delivery, as well as operational set-up, discounting and terms.
  • Work closely with the Wholesale Coordinator to review sales and stock information so we can maximize revenue for the channel. Provide trading suggestions for wholesale customers.Monitor wholesale trade and control RTVs.
  • In collaboration with other teams manage offprice, sample sales, outlets strategy.
  • Evaluate and make recommendations on set up of WSSI and terminal stock reporting. 

You will likely have the following skills and experience:

  • You will have previously worked as a Merchandiser or Category Manager
  • You will have previously worked at a brand, likely in fashion or sportswear
  • Experience in e-commerce and ideally wholesale
  • Strategic thinker with strong vision
  • Initiator: not shy to initiate workstreams and facilitate strategic meetings
  • Commercial perspective and strong understanding of competitive landscape
  • Excellent analytical capabilities
  • Excellent attention to detail
  • Strong understanding of retail and apparel
  • Strong Microsoft excel skills
  • You’re a team player who thrives in a fast-paced and fluid environment
  • 5+ years of successful relevant experience 
  • You’ll be based in London with 2-3 in-office days