The Most Sustainable Jeans Project
Textile waste has always been a huge source of pollution and across the spectrum of fashion industry, denim is one of the key areas we attempt to disrupt.
Being the go-to solutions platform, we act as the bridge between innovative corporates and startups, creating the most sustainable denim production chain from sourcing to finishing.
01PROJECT
Solutions Chain
POLLUTION
The apparel industry is one of the biggest polluters on the planet which one-fifth of the world’s industrial water pollution and carcinogenic chemicals are involved in clothes production.
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RAW MATERIALS SOURCING
To produce a pair of jeans, 10,000 liters of water is required to grow the amount of cotton needed. Here comes Renewcell, with their recycling technology dissolving used cotton and other cellulose fibers, which is then transformed into a new, biodegradable raw material: Circulose® pulp.
OUTCOME
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